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We believe boxing has
the power to change lives

No single sport has such a fundamental impact on our character than boxing. When entering the squared circle, it’s not about competing against anybody else, it’s about competing against yourself. As Rocky showed us: boxing is a school of life and the ring is our teacher.

We are all made in the squared circle

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Our goal is to raise global awareness and funding for local initiatives around the world, who use the power of boxing for good. We do so by donating 12% of each item sold, to local projects.

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